We’ve all been there. You’ve worked hard, protected scope and timeline, had all the right meetings and shown all the right deliverables. Now you’re getting near the finish line, only to find that the client has requirements you’ve never heard before, or doesn’t like something you thought was final. You’re either stuck doing extra work, or the client’s mad the price went up. How did it go so wrong?
You should have focused on Hitting the Target. Every client has one (or two) – and no one wants to be a client from hell, but everyone wants to get what they think they bought. Heck, sometimes even they don’t know what the target is.
As a co-founder and principal of Skyhook Interactive, a WordPress design and dev shop in Phoenix, AZ since 2008, I’ve spent a LOT of time trying to figure out how to execute profitable website projects. This is the framework we use daily to talk about our projects, and make sure we build the right thing the first time.
In this session, we dig into what it means to really satisfy a client (with a fun dip into some cognitive psychology), develop a process to find out what the Target is so you can hit it every time, and discuss why it’s easier, more profitable, and more effective than trying to “Wow” everyone you work with.